Advertising agencies have been struggling to get a grasp of the change towards content, and a move away from advertising. This happens for many reasons and lets get them out the way first: 1. All ad agencies approach content with a script, which is just plain fucking stupid. 2. Ad agencies think ...
Just to set this up at the start, this is not another post from a digital dude obsessed with getting more budget to spend on doing cool things (what digital stands for in most agencies!). So what am I rambling about? The growing momentum that is going to change the advertising ...
I was reading the latest print copy of AdNews, which is in itself, however that is not the point. The point is simple, industries are falling apart because they are not thinking about what's next rather than what has happened or is happening now. The print world is basically dead, and ...
Going to keep this one short, a 5 point guide to being a star of the future, not the past: 1. Unlearn - Everything you know and think you know about advertising and marketing. Most of it is now irrelevant in the modern world and if it isn't, it soon will ...
Last Wednesday night I talked about the impending global advertising crisis that in real truth has already started to cannibalise our industry. You can watch the video here. It was an interesting experiment, firstly I only had 5 minutes to talk about the subject and the slides were automated moving ...
So all the major news broadcasters have come out to slag off twitter and reddit over Friday & Saturdays man hunt in Boston. Having spent Friday night locked on to the hunt, the fact of the story is that the broadcast news is too slow. Too slow with the updates, repeat ...
The marketing world has been teaching the 4 and then 7 p's of marketing since the dawn of time. As a high level completely pointless view of marketing, it isn't that bad. There are worse things taught in schools and universities across the world in the name or marketing & ...
We still don't seem to have gotten over the change from push to pull, let alone moved on to the converged world of communication, people, platforms and technology. I have a post waiting to go on the reason that advertising has stayed static for 40 years and it stems from the ...
Many people reading this wont have a mobile strategy, quite a lot of others will have a mobile strategy based on phones, a few others will have a strategy based on apps.. All of these are valid, but all wrong. The future solution has to be based on two simple things; ...
